Tag Archives: social media


Copywriting at My Special PA

4 reasons why you’re not outsourcing your copywriting and 4 benefits if you did

4 reasons why you’re not outsourcing your copywriting and 4 benefits if you did In a mid-career interview, David Bowie talked about writing every single day - even if it was just a little. This daily discipline makes total sense. It's not always possible, but many highly driven and successful creatives...

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social media managers at my special pa

What does a Social Media Manager do all day?

What does a Social Media Manager do all day? ‘A job like mine’ – Social Media Manager - by Jay Curtis Well, managing social media accounts and platforms for businesses is the short answer, but it’s not just about posting status updates and shouting bursts of company content into the ether. The...

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Being more visible - My Special PA - Brighton

Being more visible

Time to come out and play…   It's all well and good having a cracking business model - being better, faster, having a fantastic story, creating awesome stuff and generally being a creative God or Goddess. But if you're not putting yourself and your work out there in front of people, what...

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Are you PR-Ready?

Are you PR-Ready? We get a lot of enquiries about our PR services at My Special PA. On a few occasions, however, we've found the potential client isn't actually ‘ready’ to work with one of our PR specialists. This is due to a variety of factors, but ultimately we’d like to advise you...

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Private Dining - Baked Salt Style

4 ways MSPA helped ‘serve up’ private dining brand ‘Baked Salt’

A Client Case Study by Emma de Polnay I met chef Janie Fraser back in 2012 at a fantastic Wellness retreat weekend in North Devon. Pilates in a sun filled studio, nordic walking, nutritious cookery classes and homemade cake in the heavenly setting of a beautifully restored old mill. Janie and I...

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Find Your Button: MSPA’s bespoke advice on social media for creative business

Find Your Button: MSPA's bespoke advice on social media for creative business The Brighton ETSY team recently approached My Special PA to give a talk specifically on effective use of social media for creative business. So on the 3rd June, armed with heaps of information about the world of social media (much...

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10 Great PR and Communication Tips

Ride The Wave is a fantastic programme of events designed and led by Brighton & Hove Chamber of Commerce to provide local businesses with free practical advice.  Funded by the Council,  Ride The Wave returned in 2014 for a third time and included two workshops specifically aimed at supporting creative industries.

I went along to the second workshop on 19th March which was led by Steve Bustin and focussed on communication: vital to get right for your business to thrive, but often easy to get wrong.

The bottom line is that every business needs a communication strategy and there’s plenty of advice on hand if you know where to look.   You don’t have to figure it all out by yourself and then worry if you got it right the moment you press the Send / Tweet / Post / Publish button.

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Illustration by Emma de Polnay

Steve was an excellent and generous speaker, willing to share lots of insights that make so much sense once you hear them but which aren’t always obvious when you’re on your own and under pressure.

Here are 10 great tips (thanks Steve!) :

  1. Understand how you can best reach your potential customers (if you’re not sure, ask your existing customers what they read / listen to / watch / browse)
  2. Know what you are trying to achieve before you embark on any form of communication (what do you want to convey and which choice of platform will work best?)
  3. Explain what your business can do for someone, as they will find that easier to listen to (rather than just telling them what your business does)
  4. There’s a difference between what you say and what people hear, especially if you use industry jargon (ask your customers what you have done for them, and use that language with prospects)
  5. The opportunity for PR – getting your name in the press – is open to everyone (decide whether local, national and/or specialist press is best for your business & then research which publications, TV/radio channels and/or websites to target)
  6. Editorial coverage implicitly endorses you/your business (as it’s written by a journalist, as opposed to advertorial coverage which is self-promotion)
  7. What’s newsworthy about your business? (there’s a huge appetite for stories but you need to find the right journalist and your press release needs to contain something new)
  8. When writing a press release, remember the 5 ‘w’ rule (who is it aimed at, what is the story about, where/when is it happening, why will it be interesting to others)
  9. Know when people are talking about you (you can set up a free Google alert to email you every time a keyword such as your business name is mentioned online)
  10. Engage with your followers on social media platforms (ask questions to get conversations started, so it’s not a one-way dialogue)

Being a PA I took copious notes on the night (old habits die hard!), which unexpectedly – but very happily – led to me writing about the workshop for the Chamber of Commerce.   You can see my recap of the workshop in full on their blog.

Do you have an event coming up that you’d like us to blog about?  Please let us know – we’d love to help!

Why MSPA brought ‘Social Media for Business’ to Brighton

  Why MSPA brought 'Social Media for Business' to Brighton I'm Just Too Busy for Social Media! Yes and that's exactly what we thought.... For a while now it's occurred to me that whilst Brighton is such a vibrant digital business hub, no-one is effectively servicing the online marketing needs of local individual professionals...

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New Service #2 – Business Strategy for Creative Professionals

We get a lot of enquiries from creative professionals requesting help with developing an effective business strategy. My Special PA's services have all been carefully moulded and refined from what our clients tell us they need and could most benefit from in the future.  Esme and I have also drawn on...

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