Tag Archives: creative professionals


MSPA Client Spotlight: Martin Howe / Teq4

MSPA Client Spotlight: Martin Howe / Teq4 Martin Howe is a creative ‘techie’ with a working world that imaginative young boys that love 'building stuff', merely dream about. He has over 30 years’ experience in designing and building technology-centric attractions for theme parks, science centers, and museums. Formerly Chief Executive of Global...

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productivity from My Special PA

4 Great Project Management & Productivity Tools

4 Great Project Management & Productivity Tools Projects, project management (PM) and productivity have been key themes at MSPA over this last quarter. We are also delighted to be launching our new My Project service this month, to provide on-demand project assistance for our customers - when that's needed as an...

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My Special PA, creative agency, communications

MSPA Client Spotlight: Creative Agency – Jones & Bone

Creative Agency Jones & Bone find themselves under the MSPA client spotlight My Special PA is delighted to be working with London-based creative boutique - Jones & Bone. J&B specialise in branding, digital design and content creation and is founded and run by creative partnership Sarah Norford-Jones and Keith Nigel Bone. Turning...

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project coordination at My Special PA

How To: Successful Creative Project Coordination

Key Skills: Nicola Pedlingham - Creative Project Coordination Specialist At MSPA, the most vital requirement of any team member is a core understanding of creative temperaments. Whilst we have always rejected the stereotyping of creatives as 'scatty and disorganised' - (it's actually a myth) creatives can definitely have a propensity to the ‘unpredictable'   We...

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creative businesses always need a pit crew

Creative Business: building your ‘pit-crew’

Creative Business: building your 'pit-crew' Creative professionals and companies will always need a 'go-to pit crew'. At MSPA, we’ve made it our business to build a network of trusted associates we can confidently recommend to our clients and prospective clients. I’m talking about brand designers, web developers, SEO consultants, printers, manufacturers, photographers, business coaches and other professional services. I’ve recently made...

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Being more visible - My Special PA - Brighton

Being more visible

Time to come out and play…   It's all well and good having a cracking business model - being better, faster, having a fantastic story, creating awesome stuff and generally being a creative God or Goddess. But if you're not putting yourself and your work out there in front of people, what...

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Gallery owner and artist Lara Bowen in her studio

Gallery owner Lara Bowen on the business of art

Gallery owner Lara Bowen on the business of art Last week, I spent a really enjoyable morning interviewing artist and Four-Walls gallery owner, Lara Bowen in her Brighton home. Italian coffee and homemade banana muffins were served - 'honestly they're just thrown together' Lara protests through giggles. Home baking on a Monday morning - I'm...

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Find Your Button: MSPA’s bespoke advice on social media for creative business

Find Your Button: MSPA's bespoke advice on social media for creative business The Brighton ETSY team recently approached My Special PA to give a talk specifically on effective use of social media for creative business. So on the 3rd June, armed with heaps of information about the world of social media (much...

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10 Great PR and Communication Tips

Ride The Wave is a fantastic programme of events designed and led by Brighton & Hove Chamber of Commerce to provide local businesses with free practical advice.  Funded by the Council,  Ride The Wave returned in 2014 for a third time and included two workshops specifically aimed at supporting creative industries.

I went along to the second workshop on 19th March which was led by Steve Bustin and focussed on communication: vital to get right for your business to thrive, but often easy to get wrong.

The bottom line is that every business needs a communication strategy and there’s plenty of advice on hand if you know where to look.   You don’t have to figure it all out by yourself and then worry if you got it right the moment you press the Send / Tweet / Post / Publish button.

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Illustration by Emma de Polnay

Steve was an excellent and generous speaker, willing to share lots of insights that make so much sense once you hear them but which aren’t always obvious when you’re on your own and under pressure.

Here are 10 great tips (thanks Steve!) :

  1. Understand how you can best reach your potential customers (if you’re not sure, ask your existing customers what they read / listen to / watch / browse)
  2. Know what you are trying to achieve before you embark on any form of communication (what do you want to convey and which choice of platform will work best?)
  3. Explain what your business can do for someone, as they will find that easier to listen to (rather than just telling them what your business does)
  4. There’s a difference between what you say and what people hear, especially if you use industry jargon (ask your customers what you have done for them, and use that language with prospects)
  5. The opportunity for PR – getting your name in the press – is open to everyone (decide whether local, national and/or specialist press is best for your business & then research which publications, TV/radio channels and/or websites to target)
  6. Editorial coverage implicitly endorses you/your business (as it’s written by a journalist, as opposed to advertorial coverage which is self-promotion)
  7. What’s newsworthy about your business? (there’s a huge appetite for stories but you need to find the right journalist and your press release needs to contain something new)
  8. When writing a press release, remember the 5 ‘w’ rule (who is it aimed at, what is the story about, where/when is it happening, why will it be interesting to others)
  9. Know when people are talking about you (you can set up a free Google alert to email you every time a keyword such as your business name is mentioned online)
  10. Engage with your followers on social media platforms (ask questions to get conversations started, so it’s not a one-way dialogue)

Being a PA I took copious notes on the night (old habits die hard!), which unexpectedly – but very happily – led to me writing about the workshop for the Chamber of Commerce.   You can see my recap of the workshop in full on their blog.

Do you have an event coming up that you’d like us to blog about?  Please let us know – we’d love to help!

My Special PA – 3 Years In Business and going strong

My Special PA - 3 Years In Business and going strong   Here's hoping you had a lovely Jubilee weekend. I couldn't resist the cupcake picture - No more Union Jacks though I promise. I trust you haven't found yourself too disorientated by landing right in the middle of your working week...

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