Tag Archives: business strategy for creative professionals


Copywriting at My Special PA

4 reasons why you’re not outsourcing your copywriting and 4 benefits if you did

4 reasons why you’re not outsourcing your copywriting and 4 benefits if you did In a mid-career interview, David Bowie talked about writing every single day - even if it was just a little. This daily discipline makes total sense. It's not always possible, but many highly driven and successful creatives...

Read more

selling vi - why cold calls still generate business and 6 ways to get better at them

Selling (vi) – why cold calls still generate business & 6 ways to get them right

Selling (vi) - why cold calls still generate business & 6 ways to get them right. This summer I went to Marrakesh (it’s not all work people ;) - it was the best trip I've been on for ages and truly surpassed all my expectations If you’ve been, you’ll know that there's...

Read more

project management from My Special PA

*New* ‘My Project’ – Creative Project Support On Demand

Project Assistance and Management - Just When You Need It   Is this for me? Do you sell or market your products and/or services at events (e.g. fairs, shows and exhibitions)? Do you find that when you carry the full-workload pre, during and post event or project, you feel totally burned out on completion? Do...

Read more

map the strategy plan the action

Map the Strategy, Plan the Action!

The M.S.P.A. Business Package = Map the Strategy, Plan the Action Do any of these statements / questions sound familiar? 1. I’ve spent lots of money on a website – why aren’t I getting lots of new enquiries? 2. I want to move into a different creative area - how do I re-invent and re-launch myself? 3. I’m spinning...

Read more

My Special PA – 3 Years In Business and going strong

My Special PA - 3 Years In Business and going strong   Here's hoping you had a lovely Jubilee weekend. I couldn't resist the cupcake picture - No more Union Jacks though I promise. I trust you haven't found yourself too disorientated by landing right in the middle of your working week...

Read more

The Affordable Art Fair Autumn 2011 – Taking the Art Market Temperature

The Affordable Art Fair Autumn 2011 A post Art Fair email from AAF founder  Will Ramsay I found this appraisal of the AAF of great value to our work at MSPA and to all artists, so I wanted to share it - the letter has been edited by me for confidentiality. Dear Affordable...

Read more