Why MSPA brought ‘Social Media for Business’ to Brighton
I’m Just Too Busy for Social Media!
Yes and that’s exactly what we thought….
For a while now it’s occurred to me that whilst Brighton is such a vibrant digital business hub, no-one is effectively servicing the online marketing needs of local individual professionals and SME’s. Since I started My Special PA, we haven’t had a single enquiry from a reputable Brighton business to see if they can create ‘an outstanding social media strategy for us’ I found this pretty surprising, a bit annoying but it also presented a great opportunity.
So, frustrated with our distinct lack of social media savvy at the end of 2011 the My Special PA team took a day out to invest in the business, find out why everyone’s talking about social media and how it could add some real value. Far from wanting to find out what Ashton Kucher had for breakfast, we wanted to find out how to attract new business by effective networking online.
We had already met Alicia Cowan and signed up to her newsletter, free resources and anything else we could get our hands on. When we found out Alicia was co-delivering a day long workshop in London with Keren Lerner – Director of Top Left Design We booked tickets straight away.
Keren and Alicia’s workshop was so refreshingly clear and helpful and dispelled many of our beliefs about how time-consuming social media marketing really needed to be.
Since then, we’ve noticed the following results:
- A remarkable increase in our confidence in using these invaluable and FREE platforms for marketing our business
- A large increase in our Twitter followers
- Our followers are now potential clients and useful contacts rather than just competitors, prospective recruits and spammers
- An increase in web traffic and web form enquiries
- An increase in new business
- An increase in’ Likes’ and interaction with our Facebook page
- A significant decrease in the time we spent Tweeting, Posting and Blogging
After the workshop, we were determined to share what we learnt with colleagues and contacts in the Brighton/East Sussex area as we knew that they would benefit as much as we had. After a delightful dinner at Soho House and 2-3 Skype conference calls with Keren and Alicia, we had Friday May 18th firmly set in our diaries.
My Special PA’s debut collaboration with Alicia and Keren was really successful. Along with the help of our brilliant Brighton based PR partner Andrea Freeman PR, We were able to take a majority of the event promotion, administration and organisation off Alicia and Keren’s hands so they could truly focus on their content and delivery.
There’s a lot to take in at these sessions so the troops really needed quality refreshments to keep them going. We were incredibly lucky to book Anthea Spooner to provide a lavish but healthy buffet lunch. This was followed by her beautifully hand finished branded cupcakes – butterflies for My Special PA, owls for Top Left Design and Alicia’s more challenging brand design ;/ which we decided looked a little bit too like cartoon boobs in blue and green gel icing.
After a lot of planning and hard work all round our sell-out workshop went brilliantly. The glowing feedback we’ve all received since has been accompanied by lots of enquiries for dates for the next session.
Thank you so much to all who attended and gave their feedback!
Alicia Cowan and Keren Lerner really enjoyed all the smart and challenging audience engagement and questions.
We’re aiming to bring Alicia and Keren back in early Autumn 2012 and we promise to keep you posted. Also, if you know someone who’d like to attend a future session – do forward them This Link so they they can sign-up to receive our up-coming event news