Meet our virtual assistants and consultants 

image of Emma de Polnay

Emma de Polnay

Managing Director - Specialising in Business Development

Emma launched My Special PA at the beginning of 2009 after detecting a distinct gap in the market for administrative and business support services for creatives businesses.

She has over 15 years of combined experience working within the creative industries – from design for Film and Television to Fine Art and Digital Media. Over this time, Emma gained a wealth of learning and experience in media production, project management, leadership, self-motivation, how to be both imaginative and resourceful with hard deadlines – and how to create a business pipeline as a creative freelancer.

Emma is an experienced and tenacious business development consultant for digital learning, design & marketing and other creative industries. She is a confident communicator, positive, motivated and very caring.

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Emma's Specialities

Art Business Consultancy | Project management | Business development | Sales | Marketing strategy | Creative copywriting | Proposal writing

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Jay Curtis

Social Media Specialist

Jay is a Brighton based professionally trained social media manager. She specialises in strategic planning, content creation, curation and blog writing using a variety of platforms as well as social media management, social listening and analytics tools.

She has 7 years prior experience in marketing communications within the publishing industry and 2 years recent experience of managing sales and sponsorship for the Artists Open Houses Festival here in Brighton.

Jay has a BA in History and has also written a humorous parenting book which was published in 2010 by Random House.

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Jay's Specialities

Creative copywriting | Social media strategy and management | Online content creation and management | Art business insight

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Louise Cronk

PA - Specialising in Media

Dynamic, confident, unflappable, poised and able PA / VA, who is able to communicate effectively at all levels.

Louise has over 15 years experience providing administrative support to a number of high-level creatives at key broadcast media brands including, the BBC, ITV and Hat Trick Productions. Louise specialises in coordinating travel, organising showreels, proofreading scripts and dealing with clients from the world of TV.

Louise has a degree in History of Art and has a thirst for the creative world and media. Louise has worked across Radio and TV and has a broad picture of the media world and the pace in which it operates.

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Louise's Specialities

Customer & supplier liaison | Coordination | Administration | Diary management

image of Vardeep Edwards

Vardeep Edwards

Social Media Specialist

Vardeep offers an enthusiastic, positive approach, strategic and tactical delivery and is detail conscious with excellent communication skills. She is a high-level planner and organiser, has a strong performance ethic and an ability to work at all levels, with different work cultures. She is also results orientated and self-motivated.

Vardeep is a London based professionally trained strategic Social Media Manager. Her expertise involves providing day to day social media management, strategic planning, social advertising, developing user personas, mapping out influencers and designing and implementing social media campaigns.

Vardeep has been a Graphic Designer for over 16 years and has worked with a long list of companies, including ODEON, Pentagram, EMAP and Marie Curie. She has a focus on branding and understands how this needs to be considered through social media and communications for a business, both visually and written.

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Vardeep's Specialities

Social media strategy and management | Online content creation and management | Graphic design