Meet our virtual assistants and consultants 

image of Emma de Polnay

Emma de Polnay

Managing Director - Specialising in Business Development

Emma launched My Special PA at the beginning of 2009 after detecting a distinct gap in the market for administrative and business support services for creatives businesses.

She has over 15 years of combined experience working within the creative industries – from design for Film and Television to Fine Art and Digital Media. Over this time, Emma gained a wealth of learning and experience in media production, project management, leadership, self-motivation, how to be both imaginative and resourceful with hard deadlines – and how to create a business pipeline as a creative freelancer.

Emma is an experienced and tenacious business development consultant for digital learning, design & marketing and other creative industries. She is a confident communicator, positive, motivated and very caring.

Email. office@myspecialpa.co.uk |


Emma's Specialities

Art Business Consultancy | Project management | Business development | Sales | Marketing strategy | Creative copywriting | Proposal writing


image of Angela Brightwell

Angela Brightwell

Creative Copywriting & Online Content Specialist

Angela is a quick-thinking, hands-on, problem-solver. Adaptable to most environments, she thrives on new challenges and high-pressure situations. She loves to get her teeth into a variety of different projects that make use of her diverse strengths in communications, technology and organisation.

With over 10 years’ experience as a Senior Executive Assistant in both the corporate and creative worlds, and two years working freelance as a blogger and copywriter, Angela has amassed a wide range of skills in areas such as communications, website and social media management, and marketing strategy. However, it is her intuitive people-skills and ability to understand clients’ needs that really set her apart.

Angela has a BA and MA in theatre and scriptwriting and has lived and worked in the UK, Spain, France and Germany.

Email. office@myspecialpa.co.uk |


Angela's Specialities

Copywriting | Social Media Strategy & Management | Blogging | Proofreading | Marketing Strategy & Communications | Website Management | Research


image of Jay Curtis

Jay Curtis

Social Media Specialist

Jay is a Brighton based professionally trained social media manager. She specialises in strategic planning, content creation, curation and blog writing using a variety of platforms as well as social media management, social listening and analytics tools.

She has 7 years prior experience in marketing communications within the publishing industry and 2 years recent experience of managing sales and sponsorship for the Artists Open Houses Festival here in Brighton.

Jay has a BA in History and has also written a humorous parenting book which was published in 2010 by Random House.

Email. office@myspecialpa.co.uk |


Jay's Specialities

Creative copywriting | Social media strategy and management | Online content creation and management | Art business insight


image of Vardeep Edwards

Vardeep Edwards

Social Media Specialist

Vardeep offers an enthusiastic, positive approach, strategic and tactical delivery and is detail conscious with excellent communication skills. She is a high-level planner and organiser, has a strong performance ethic and an ability to work at all levels, with different work cultures. She is also results orientated and self-motivated.

Vardeep is a London based professionally trained strategic Social Media Manager. Her expertise involves providing day to day social media management, strategic planning, social advertising, developing user personas, mapping out influencers and designing and implementing social media campaigns.

Vardeep has been a Graphic Designer for over 16 years and has worked with a long list of companies, including ODEON, Pentagram, EMAP and Marie Curie. She has a focus on branding and understands how this needs to be considered through social media and communications for a business, both visually and written.

Email. office@myspecialpa.co.uk |


Vardeep's Specialities

Social media strategy and management | Online content creation and management | Graphic design


image of Ruth Lumley

Ruth Lumley

Social Media Specialist

Ruth is a Brighton-based journalist and social media manager who has the inside track on what works when it comes to producing copy and selling yourself. Her writing is sparky, informative and, most importantly, accurate, and she can turn her hand to any style. She is a good communicator, motivated and able to turn work around quickly to meet tight deadlines.

Ruth has 16 years’ experience working with newspapers and news agencies at regional and national level. In her last job as a news reporter for the Press Association, she covered high-profile stories, including court cases, protests and environmental issues which made the news not only in the UK but often in other parts of the world. She also teaches shorthand to trainee journalists, a skill that had served her well throughout her journalistic career.

As a social media manager, Ruth not only looks after the day-to-day welfare of her clients’ channels and drives social media campaigns, but also provides strategy, influencer mapping, develops user personas and really gets under the skin of the brand, studying analytics to see what is and isn’t working.

Email. office@myspecialpa.co.uk |


Ruth's Specialities

Creative Copywriting I Communications I Social media strategy and management | Online content creation and management I Public Relations


image of Nicola Pedlingham

Nicola Pedlingham

PA - Specialising in Creative Project Coordination

Nicola is a highly adaptable, resourceful and reliable assistant and project coordinator.  Used to working in high pressured environments, she is not phased when having to work to deadlines and gets the job done calmly and efficiently. 

With over 15 years experience providing administrative support to a number of high-level creatives, Nicola has coordinated large scale interior design projects, overseen the development of new design collections and was the photographic producer on the Grand Designs Abroad book for Channel 4/Harper Collins. 

Email. office@myspecialpa.co.uk |


Nicola's Specialities

Photographic project management | Interiors / built environment project management | Administration | Diary management


image of Louise Cronk

Louise Cronk

PA - Specialising in Media

Dynamic, confident, unflappable, poised and able PA / VA, who is able to communicate effectively at all levels.

Louise has over 15 years experience providing administrative support to a number of high-level creatives at key broadcast media brands including, the BBC, ITV and Hat Trick Productions. Louise specialises in coordinating travel, organising showreels, proofreading scripts and dealing with clients from the world of TV.

Louise has a degree in History of Art and has a thirst for the creative world and media. Louise has worked across Radio and TV and has a broad picture of the media world and the pace in which it operates.

Email. office@myspecialpa.co.uk |


Louise's Specialities

Customer & supplier liaison | Coordination | Administration | Diary management