Category Archives: MSPA Team


VA virtual assistant at My Special PA

What does a VA do all day?

So What does a VA do all day? I’m often surprised when I'm introduced to someone who is unfamiliar with the term 'VA'. ‘Virtual' and 'working from home' are completely absorbed into our working culture - and yet perhaps this idea of being someone’s' right arm and not being physically in...

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Copywriting at My Special PA

4 reasons why you’re not outsourcing your copywriting and 4 benefits if you did

4 reasons why you’re not outsourcing your copywriting and 4 benefits if you did In a mid-career interview, David Bowie talked about writing every single day - even if it was just a little. This daily discipline makes total sense. It's not always possible, but many highly driven and successful creatives...

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MSPA Client Spotlight: Martin Howe / Teq4

MSPA Client Spotlight: Martin Howe / Teq4 Martin Howe is a creative ‘techie’ with a working world that imaginative young boys that love 'building stuff', merely dream about. He has over 30 years’ experience in designing and building technology-centric attractions for theme parks, science centers, and museums. Formerly Chief Executive of Global...

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My Special PA, creative agency, communications

MSPA Client Spotlight: Creative Agency – Jones & Bone

Creative Agency Jones & Bone find themselves under the MSPA client spotlight My Special PA is delighted to be working with London-based creative boutique - Jones & Bone. J&B specialise in branding, digital design and content creation and is founded and run by creative partnership Sarah Norford-Jones and Keith Nigel Bone. Turning...

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project coordination at My Special PA

How To: Successful Creative Project Coordination

Key Skills: Nicola Pedlingham - Creative Project Coordination Specialist At MSPA, the most vital requirement of any team member is a core understanding of creative temperaments. Whilst we have always rejected the stereotyping of creatives as 'scatty and disorganised' - (it's actually a myth) creatives can definitely have a propensity to the ‘unpredictable'   We...

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social media managers at my special pa

What does a Social Media Manager do all day?

What does a Social Media Manager do all day? ‘A job like mine’ – Social Media Manager - by Jay Curtis Well, managing social media accounts and platforms for businesses is the short answer, but it’s not just about posting status updates and shouting bursts of company content into the ether. The...

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Automate your apps

Special Saving 7 – #7: Automate your apps

Automate your apps… with Zapier Wouldn’t it be great to make all those apps and tools you’ve downloaded work together? Well, good news! There is. And it’s called Zapier. Zapier is a nifty little programme that lets you integrate all sorts of things imaginable. For example, let’s say every time you receive an email...

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Source & share relevant content to your audience

Special Saving 7 – #6: Seamlessly source & share content with your target audience

Seamlessly source & share content with your target audience… with Feedly An important part of engaging with your audience on social media is regularly sharing relevant and valuable content from other people’s sites and blogs. But, trawling through your feeds looking for hidden gems to share can be time-consuming. Enter stage right:...

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Create simple marketing videos

Special Saving 7 – #4: Create simple on-the-hop marketing videos

Create simple on-the-hop marketing videos… with Quik Quik is a pretty amazing tool that we’ve only recently just discovered but are having lots of fun with right now. It’s sort of like the video version of Wordswag, in that it’s just so flipping easy to use and makes you look like...

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Easy peasy social media scheduling

Special Saving 7 – #3: Easy-peasy social media scheduling

Easy-peasy social media scheduling… with Buffer It can be difficult to find the time to be active on social media regularly, even though we know it can be a very effective way of engaging with our audience. That’s why using a social media scheduler can be a useful addition to your marketing...

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