Author Archives: My Special PA

About My Special PA

My Special PA was founded in 2009 by Emma de Polnay, formerly a set designer and art director for the Film and TV industry. My Special PA is a business service for creative professionals, run by creative professionals with business and administration skills. We offer freelance, specialist PA and VA services to artists, designers, media professionals and other creative company owners, including business development, supplier liaison and marketing. Our USP is liberating our clients from the often-overwhelming commercial and administrative demands of their daily business, allowing them to focus on the creative core of their work. Every PA on the team has a creative background and we ensure that we assign the right PA to each client’s requirements to enable a truly tailored support solution. For more information please visit our website –

VA virtual assistant at My Special PA

What does a VA do all day?

So What does a VA do all day? I’m often surprised when I'm introduced to someone who is unfamiliar with the term 'VA'. ‘Virtual' and 'working from home' are completely absorbed into our working culture - and yet perhaps this idea of being someone’s' right arm and not being physically in...

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Copywriting at My Special PA

4 reasons why you’re not outsourcing your copywriting and 4 benefits if you did

4 reasons why you’re not outsourcing your copywriting and 4 benefits if you did In a mid-career interview, David Bowie talked about writing every single day - even if it was just a little. This daily discipline makes total sense. It's not always possible, but many highly driven and successful creatives...

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selling vi - why cold calls still generate business and 6 ways to get better at them

Selling (vi) – why cold calls still generate business & 6 ways to get them right

Selling (vi) - why cold calls still generate business & 6 ways to get them right. This summer I went to Marrakesh (it’s not all work people ;) - it was the best trip I've been on for ages and truly surpassed all my expectations If you’ve been, you’ll know that there's...

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MSPA Client Spotlight: Martin Howe / Teq4

MSPA Client Spotlight: Martin Howe / Teq4 Martin Howe is a creative ‘techie’ with a working world that imaginative young boys that love 'building stuff', merely dream about. He has over 30 years’ experience in designing and building technology-centric attractions for theme parks, science centers, and museums. Formerly Chief Executive of Global...

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productivity from My Special PA

4 Great Project Management & Productivity Tools

4 Great Project Management & Productivity Tools Projects, project management (PM) and productivity have been key themes at MSPA over this last quarter. We are also delighted to be launching our new My Project service this month, to provide on-demand project assistance for our customers - when that's needed as an...

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project management from My Special PA

*New* ‘My Project’ – Creative Project Support On Demand

Project Assistance and Management - Just When You Need It   Is this for me? Do you sell or market your products and/or services at events (e.g. fairs, shows and exhibitions)? Do you find that when you carry the full-workload pre, during and post event or project, you feel totally burned out on completion? Do...

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My Special PA, creative agency, communications

MSPA Client Spotlight: Creative Agency – Jones & Bone

Creative Agency Jones & Bone find themselves under the MSPA client spotlight My Special PA is delighted to be working with London-based creative boutique - Jones & Bone. J&B specialise in branding, digital design and content creation and is founded and run by creative partnership Sarah Norford-Jones and Keith Nigel Bone. Turning...

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business development by phone at My Special PA

Pick Up The Phone (and make something happen)

The key theme that’s being going around my head in the last few months is - pick up the phone As the platforms with which we can communicate via text and image only increase, forget F.O.M.O, we seem to be experiencing F.O.P.C (fear of phone calls) Don't we always find a quick...

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project coordination at My Special PA

How To: Successful Creative Project Coordination

Key Skills: Nicola Pedlingham - Creative Project Coordination Specialist At MSPA, the most vital requirement of any team member is a core understanding of creative temperaments. Whilst we have always rejected the stereotyping of creatives as 'scatty and disorganised' - (it's actually a myth) creatives can definitely have a propensity to the ‘unpredictable'   We...

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social media managers at my special pa

What does a Social Media Manager do all day?

What does a Social Media Manager do all day? ‘A job like mine’ – Social Media Manager - by Jay Curtis Well, managing social media accounts and platforms for businesses is the short answer, but it’s not just about posting status updates and shouting bursts of company content into the ether. The...

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